Quote - Michael Bierut

He also said:

"Now every time I’ve been in front of a client, and the solution is not being accepted—I pick my clients carefully, and work for smart people who do things I admire and are in some way or another making the world a better place— I just assume if what I’m doing is missing the mark, it’s much more likely that I’ve missed something. It’s not that they’re not appreciating this thing I’ve done with typography. I just always assume it’s my responsibility to educate myself, figure out what is it that I’ve missed here, what is it that I’ve failed to connect."

Remember - Your work carries your name.