Nuxe - Christmas Campaign

Nuxe cosmetic Laboratory was born in Paris in 1990, which is something that was often forgotten. With that in mind, it was crucial to reaffirm its birth place and Parisian identity celebrating femininity with the brand’s star products Huile Prodigieuse® and Le Parfum®. This Christmas campaign is celebrating Paris through the intimacy of a Parisian women. Combining the sensitivity of hand-drawn illustration with modern photography shoot of beauty products & Christmas box sets.