Lovette Design + Build Guidelines

Rules & regulations for a growing brand

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Lovette Design+Build is a strategically-driven design and build contractor for high-end residential remodeling projects in Central Alabama. While many firms vie for the lowest bid, Lovette Design+Build prides itself on quality, craft, and exceeding expectations.

Lovette provides a worry-free customer experience through their easy-to-use app and extensive employee training. Unlike new construction, nearly all projects they take on involve daily interaction with their customers, in their own home.

Our partnership with Lovette began with rebranding and renaming the firm from Lovette Construction. We clarified their key messaging and developed a high-end visual language to meet the needs of their target audience. Even their mark, an open door and a stairway leading up, personifies the offer they make to their customer.

Beyond the brand, we developed a quality interactive web experience that takes the customer through a custom content track meant to inspire and educate prospective customers. This same content strategy was also deployed in the form of a high quality printed booklet, serving as a lead magnet and an on-site sales tool.