Straight Stacked | Brand Identity

Straight Stacked Tile & Stone is owned and operated by my cousin Omar. He came to me when he was generating more business and wanted to be seen as a professional.

My inspiration came from one of his Instagram posts where the geometric lines create multiple S's. I created a few variations of that same style to mimic his style of work: clean and luxury. Each negative space was carefully measured to give each line their own unique tone and story they individually express.