Apeel Juice Brand Identity
One of my favorite passion projects. Built a brand identity for a sustainable startup I cofounded with a group of business friends.
☞Apeel Juice is a premium juice delivery service that repurposes "ugly" produce from local farms into fresh and affordable cold-pressed juice. A social enterprise on a mission to help customers save money, allow farmers to save from lost revenue due to the disposal of their imperfectly grown produce, and aid in methane pollution abatement.
See the full Brand Book.