Eva's Food Logo
My client's name is Eva, she wants to start a culinary business and needs a logo for her business called Eva's Food. I tried to gather more information about her business by asking about the products she sells, her target market, and other relevant details. Her products include dried chili paste, garlic chili paste, spicy chili paste, shrimp paste chili paste, and various meat dishes such as chicken geprek, empal, rendang, chicken rica-rica, as well as some additional foods such as desserts, fruit soup, juices, and others.
After discussing with her, I decided to create an emblem logo with a circular shape as the frame, with a chef's hat symbol inside as the branding, representing that the company is in the food industry. Although there are some drinks, the main branding focus is on the kitchen dishes that will serve as the main course for customers. The target market is busy mothers who don't have time to cook for their families, and need to buy dishes as their main meal, usually accompanied by rice.
Since this is a food logo, I chose a brown color to stimulate appetite and match the color of most dishes. I also included the store address to make it easier for customers to remember when looking for the dishes.