Track Side Schedule - Brand Design

Logo Design created for my client Tom from Track Side Schedule, a small business that allows drivers to book slots during the week to take to the track with their cars and challenge the test of speed.

The initial idea for this design was to have the Logo primarily be "TSS" for simplicities sake however we did toy with the idea of turning the S's into either a tire tread or a curved road. after experimenting with the ideas we instead went for this simplicity design that looked bold and professional however, we did put together a secondary version of the logo where the horizontal lines of the T and the second S, curve off to make a large oval that looks like a standard 4 turn race track.