The Future of AR In Cars - Automatic Adaptation

Whether driving through a tunnel, out of a parking garage or during the brightest part of the day, the car’s HUD adapts to ensure drivers can always clearly see the important information overlaid by AR.

Experience the future of AR in cars in our case study.

Ideation: Lukas Horak and Roman Kalina
Creative Direction: Lukas Horak and Scott Carter
Art Direction: Scott Carter
Visual Design: Adrian Reznicek
Motion Design: Lukas Stranak