Svět alternativ – branding

Svět alternativ (World of alternatives) is a conference about alternative approaches of investing mainly into the industrial space. The conference offers many talks given by CEOs and head of departments of successful companies such as DHL, Zalando or Accolade.

The logotype is a combination of two symbols:
1. Speech bubble stands for the speakers and their talks.
2. Box stands for the industrial spaces (mainly the warehouses).

The placement of the bubble is “out of the box”, that stands for the vision of the project – an alternative approach.