Identity for Crash Kit Sleep Mask Product

InnerPeace Ventures wanted to create a kit of high-quality sleep products aimed at college students. They needed to create a name and logo that would fit this new audience and diversify their line of products. The logo uses thick highlighted type for a message you can’t miss—it's time for a break! This bold, high-contrast, approach is eye catching for a demographic whose attention is spread thin. To tell more of the story, I created a set of expressive icons and suggested the use of glitch art and pattern to represent the overload of college life and support a more defined style that is a little dark and little random.