Social Ads for Square Panda

An award-winning phonics system that helps children learn to read with tactile smart letters and free learning games that work with tablets.

Only a handful of brands understand the importance of creative testing on social platforms and Square Panda is one of them. Armed with historical data from previous creative testing they've done in the past, our goal was to optimize the top-performing ads by implementing best practices.

Understanding who their target audience was, the overall look and feel of each ad theme was centered around this specific audience.