3birds Meditative Logo Suite

A suite of logos designed for Austin-based meditation and wellness brand, 3bird Meditative. The logo is built around the '3birds' name in a blackletter typeface that resembles sanskrit calligraphy. The effect is that that '3b' combination takes on the appearance of the sanskrit word 'om', considered the most sacred mantra in Hinduism and Tibetan Buddhism. It appears at the beginning and end of most Sanskrit recitations, prayers, and texts.