Mochi E-Liquid Label Design (2018)

The aim of this project was to create label design for a new VR Labs LLC Mochi Liquid line. Mochi Ice Cream is a traditional Japanese dessert, made of sticky rice cake (mochi) with ice cream filling. We have also created Mochi Ice Cream logo, incorporating a Japanese architectural symbol and making it clear at a glance that the product is related to Japanese culture. What is more, specific typography was used for the logo design and product names, strengthening and consolidating the whole design concept.

Three product adaptations (blue, red and orange) were created for different flavors of e-liquid line: Sumi (coconut flavor), Kura (strawberry flavor) and Ruko (mango flavor).