81NINE - An Exploration in Upscale Seafood Branding

81NINE - An Exploration in Upscale Seafood Branding. This was done during my down time. I wanted to continue my exploration of restaurant branding and really try to capture an upscale and unique aesthetic. I think the hand drawn food really harnesses an emotional connection to the brand for an almost "home grown" feel. I wanted this brand to come off as fresh, fun and always straightforward about their ingredients and sources. Not processed food by any means. Chef-crafted dishes only.