[Re:vision] Communication Strategy, Visual Identity, Motion

📸 Overview of the communications assets.

(In case you missed it, check out the previous post for the complete story behind Re:vision)
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We conducted interviews with the DJs, worked with a local crew of VJs and established guidelines for this first event. The goal was to produce 30-minute videos for each artist playing that night and to express visually their music, using materials we created that were also displayed during the party.

We leveraged DT's international status to communicate and reach the local market, which all in all brought around 180 people, to a club that usually hosts 20-30.

So it wasn't the large scale event that we can all imagine, but it was definitely a big win for us. Thrilled by this first experience and a proof of concept that fulfilled all expectations, we decided to renew it, only bigger, and better.

To be continued in January!

If you want to find out more about this, we wrote a couple of articles here and here. All videos are also published on DanceTelevision.

Cheers for looking!