E-commerce design for family lifestyle brand

Bimbo Living is a brand is focused on modern home life with a family and children. They stock the highest quality products and with a refined minimal Scandinavian aesthetic. We combined pastel muted color palette, iconography & grid system to create a simple yet instantly recognizable identity at every brand touchpoints. The goal of the brand identity design for Bimbo living was to create a minimal and functional identity to attract hip & environmentally conscious parents. Once the foundation, was created, we worked with Bimbo Living to execute the website and marketing materials.