Unused Logo Concept

About a year and a half ago the Cleveland Flats were looking to rebrand everything in the area under a new directive titled, 'Flats Forward.' It would cover the parks, restaurants, and area attractions.

Plan fell apart before anything really got underway, but I did develop a branding concept for them. Involves a 'star' of multiple colors with different branding areas having a dominate color (for example: parks would have the FF initials and top shape be green).