Campaign Identity for Ride Love Live by AIDS/LifeCycle

AIDS/LifeCycle is an annual seven day, 545 mile bike ride through some of California’s most beautiful landscapes from San Francisco to Los Angeles serving to raise awareness and funds for AIDS/HIV services and research. The logo and design was part of a campaign identity update that would honor their loyal community and attract new participants as riders and volunteers through a bold, tattoo-worthy look that could still be in harmony with the main AIDS/LifeCycle brand. It was applied to all kinds of digital, print collateral, and apparel and someone even tattooed it on their wrist! Couldn't have done it without my design team at verynice.