Bakery logo/brand design

This is the full logo I worked up for Cakes By Lohaa. An independent luxury baker working in Manchester UK, going by the nickname "Lohaa".

The idea for this brand was simple. When Lohaa makes her cakes from a distance they look perfect and beautiful. It's when you get close you see the tiny imperfections in the icing which authenticate the cakes as hand made.

To replicate this idea of tiny imperfections in the icing to the typeface. I made the entire logo entirely from scratch, by hand. Then carefully scanned and vectorised the logo in illustrator to preserve the hand drawn details.