FREEDUDE | Personal Branding

Morgan Freedude is a personal brand based in Sweden. Focusing on lifestyle design, living on your own terms. Freedude has this surf-style mentality, an attitude of being laid back yet eager to self actualize and spread good vibes.

This is the final visual identity for FREEDUDE’s personal branding. Morgan wanted something colorful that evokes happiness, joy & freedom; a surf-style mentality that overflows with positivism.

I personally enjoyed the whole project from start to finish. So far it’s been one of the most fun projects I’ve done! 🏄‍♂️✨