META TYPE PUBLISHING

Client: University assignment
Product: Visual identity, corporate stationery design, book cover design
Date: April 2015

Metamorphosis of knowledge.

A visual identity and book cover suite for a book publishing company with authors who have embarked on a journey of self-discovery—journeys of human identity. Aimed at curious-minded young adults to adults.

META TYPE publishing embraces individuals with a thirst to discover themselves. Reading a book is like embarking on a journey, discovering all walks of life. Insightful, enlightening and inspiring, our fiction and non-fiction titles each unravel a world of journeys. Our name comes from META being short for metamorphosis, and is Latin for ‘destination’.

We believe in the richness of literature, and its capability to transform readers into a novel version of themselves. Our books are a vehicle of your knowledge metamorphosis.

*This conceptual project was designed as part of an undergraduate final year’s assignment. All stages of this design process was undertaken by me, including choosing a company name with its vision and mission, research, idea and concept generation, visual identity, copywriting, photography and execution of the chosen design format.