HARVARD UNIVERSITY GRADUATE SCHOOL OF DESIGN

I was invited to create a brand identity for the HGSD Laboratory for Design Technologies, whose mission is to “leverage design research methods to understand the architecture of complex challenges, and develop prototypes for a more resilient, responsive, and productive future.” The logo’s blurred and amorphous shape symbolizes the unknown, new ideas becoming clear, the creation of a big concept from small components, something powerful that is emerging and taking shape.