eConsult
I was commissioned by webGB to design and illustrate for eConsult's online and printed marketing tools. The aim was to create supporting illustrations alongside text to help make eConsult's online triage system easier for customers to understand.
The first step was to create an animated header that will appear on eConsult's website landing page. This involved inventing a concept to describe their triage system through a range of metaphors, kept in a friendly and simple manner for the customer to understand. This approach adds an important personality, emotion and warmth for econsult's first impressions.
What is eConsult?
eConsult provides an online portal where patients can self-check their symptoms, and receive on the spot medical advice 24/7. Helping to relieve pressure on GPs by giving patients access to round-the-clock support and alternative treatment providers.
Metaphors
I came up with the idea that the patients are droplets entering the triage system, the droplets go through 3 different directions, each landing in safe hands. The hands then transform into a bird, to symbolise the droplet/patient being delivered to the correct consultant.