Pen + Leafs + Blossom

One of my favorite directions for a recent project that unfortunately didn't make the cut.

Penhelm is a consultancy company that works in the finance industry, focused on investor relations with an environmental, social or governance (ESG) impact.

This mark was built within two concepts: The tip of the pen as an abstraction for strategy, and the leafs giving birth to a flower formed in the negative space. The blossom evokes success, growth and development.

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