Verante: Branding and visual identity for packaging

We ventured and developed a strategy focused on the brand and the closest contact points, in this case people, product and packaging as experiences. We work in the branding process accompanied by a parallel process of strategic art direction focused on identity and we find the need to establish meeting points and peculiarities within the brand idea that can be exploited.

In the research we found several points and found that there was a common and visual factor that unite the different farms and is their parallel production between banana and coffee crops. The above allowed us to generate an idea for the visual identity of the brand.