Brand process

The brand design process (first research, insight and brand purpose) is to try and define the style and visual language that will guide the overall look and feel of the brand. The second is to implement and building out the brand style for digital, print and marketing materials assets and in the end, it has to connect back to the business, each client is different every brand is unique therefore each solution should provide greater opportunity.

I focus on helping brands amplify and to unlock their full potential, new audiences and build deeper connections with their existing ones and the creative strategy is very important also, here’s why. A brand communicates to its audience in three ways: how it looks, sounds, and acts. a brand’s personality, its human characteristics, motions and attributes are how it connects to the consumers on a deeper level.

To implement the design and creative solution it should be always inline, consistency it's one of the keys assets in helping to strengthen brand awareness.

This is one part and a very short condensed version of my thought process in developing the brand.

Start the process from here and please check back later on the design for more updates...