Branding and identity for Nasicki park

Branding and identity for Našički park. Translated, Park of Nasice LLC is a municipal utility services company covering a huge list of city activities with little to no relation with one another such as (but not limited to) collection, sorting and separation of municipal waste, parking service management, buildings and housing upkeep and contingencies, city market management, cemeteries' management, chimney sweeping services etc.

It was a challenge to create a brand that would somehow encompass all those activities and eventually, the wholly accepted solution was this monogram containing company's initials in negative space, made to look like one of those bell-shaped waste containers. Golden ratio is applied to circular elements of the logo to achieve better visual balance. Here's the logo as well as some mockups.

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