Slead Farms

Slead Farms approached us a little while back with the hopes of creating a new brand system across their family of newly-acquired companies.

While Slead Farms wasn't the first identity we created, it sets the tone visually as the primary entity in their family of brands. They had a logo currently in use, but it wasn't able to scale well, and was lacking the sense of heritage and legacy that it needed. We were able to redraw an updated version of the heifer and family farm brand symbol contained in the logo.

We also had the opportunity to set up identity systems around typographic sensibilities and color palette with the intent to build a system that's scalable and functional over time.

The Sleads are great people, and we're so thankful for the opportunity– we'll share more on this project soon!