Design Discovery

Branding for Design Discovery, an interior design studio. Work done while working at Bajillion Agency.

The mark is crafted from two upper case Ds connected to create a three dimensional geometric shape to show open space inside. This represents the process that begins every interaction. The team does not duplicate ideas which means each new Design Discovery begins as an empty vessel, waiting to be filled with inspiration and energy.

To some, the mark faces up and to the right, to others to the left and downward. An optical illusion that pays homage to the world of interior design in which two viewers can look at the same design but have two very distinct impressions of it.