Tampa Bay Logo Redesign Primary Mark

What happens when an ancient Ice God is cast from his frosty kingdom and forced to live in Florida? You get the face of the new branding for the Tampa Bay Lightening Hockey organization. The Lightening’s ice god is a powerful being that’s strength is released when he’s on the ice. Just like the Tampa Bay Lightening.

View entire branding project here:
http://www.behance.net/gallery/Tampa-Bay-Lightning-Rebrand/1298851