Two Keys Mixers

Two Keys is a new premium mixer brand set to disrupt the market and create an alternative to the tonic/mixer market. The founders James and Jack were baffled by the lack of alternatives to the common use of tonics and mixers that use Quinin, known to leave a bitter after taste. James and Jack also felt thet the market lacked a more fun approach to the packaging; mixers are common place with spirits on nights out and at parties, places where fun is a fundamental element.

Two keys is a brand that wants to encourage people to mix-up the way they think about spirits and mixers with their two core products being focussed on tea as a partner to spirits as well as a Lemon and Pink Grapefruit product. They are an ambassador to the notion of celebrating your inner animal and unlocking your true spirit! Letting loose in a world of comformity.

We developed a visual that took animal spirits and mixing up the market and used this to deliver a strong on shelf and on pack presence; each animal has another animals pattern creating interesting visuals and expressing a view that if you appear to be one way you can be confident in expressing who you truly are on the outside.