ACUE-TEX Incorporated Logo

ACUE-Tex Inc is a precision injection molding company. They make custom parts for various businesses around the USA.

Two years ago I developed a concept that I was able to bring back from the dead. The icon had a strong color palette and just needed some extra modifications. If you look at molding machines there is always a viewing window where you can see the design being made. In this version, the gold shape represents a custom mold being formed inside the machine.

I went with the font Futura because I felt the geometric letterforms complement the main icon. Also, ACUE-Tex Inc represents cutting edge technology and design so having timeless typography is important.

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