CaffaFarms Coffee Company

Problem Statement:

Design a website for Coffee Bean Manufacturing company for selling there coffee products online. UX should inspire conversion, simplicity of buying, easy product findability.

Assumptions:
I am assuming that Caffafarms is a manufacturing company only deliver raw materials like coffe beans powder and filtered coffee along with there variation.

Target Audience:
Most of the users are B2B consumers who buy in wholesale.
• Inventory Mangers of Coffee Shop(major user
group )
• Retailer(minor user group)

Business Goals:
Deliver fresh & pure coffee products in wholesale to coffee business & retailers around with always available stock at economic price.

User Goals:
Find the desired coffee products easily in minimum clicks, easy payment & faster checkout.

Business Research:
• I found that basically there are 7 types of coffee
beans and powder. But 3 main types of coffee
beans like Arabica, Robusta & Liberia. Other
type is the combination of two.Also the coffee
types depends upon filtering process used. There
are 3 filtering type Metal Filtered, Paper Filtered &
Cloth Filtered.

Understanding Purchase Behaviour:
• People always looks for offer & discounts.
• People associate green colors with organic food
items.
• Checkout timers with discounts accelerate
conversion temperament.