Personal Trainer Logo

My task here was twofold: To design a modern trademark for Foulger Soldiers master brand, and to create a visual identity system that would enable them to stand alone as more flexible company. The new modern symbol creates an effect of a dumbbell in the negative space while locking up with the initials FS. Is paired with an upper case sans serif typography, with the name held together in a circular motion. This way the logo becomes responsive and for standard use.