ux writing day10

Scenario:
The user is trying to view a website to help them buy a car. But, the content can’t load without the user’s location. They need to enter their ZIP code and first name.

Challenge:
Ask them where they live and who they are without sounding like you're unnecessarily mining their data.

Headline: 25 characters
Body: 45 characters
Button: 15 characters

Design approach:
Users are hesitant to provide zip code and their names, which they consider personal information. So, to get the users to input that information, I tried to give them a benefit for doing so, which is to get them the best prices. In addition, by requesting only their first names, they will feel less infringed upon than requesting their full names.

More by Joy Park

View profile