Target Semi Truck

Redesigning Target's semi truck! Concepting for this project was a dream come true! How do you design something to be timeless on a vehicle and bring joy to all? It took months in the making, a lot of sketches, and most importantly a great partnership with Lab Partners to bring it to life!

ACD: Ted Halbur & Jacob Pasterski
Designer: Dana Christopherson & Me!
Copywriter: Aaron Muther
Project Manager: Andy Dosdall
Producer: Eman Zohdy