InVision Cloud migration landing page

InVision needed a way to introduce Enterprise customers to the newest version of Cloud. The goal was to explain UI changes and new features without making admins/team leads think their account migration would be super scary.

To help accomplish this, I led copywriting for a new lading page. I wrote copy to speak to team leads/admins, made several decisions to improve the overall content journey and user experience, and removed redundant CTAs from the original wireframes.

A few sections aren't shown here, but you can see the full page at www.invisionapp.com/the-new-invision/.

Page design: Zac Keeler
Product assets/design: Caitlin Wagner