Quote - Frank Chimero

We see online products around us all the time that ignore people, usually putting the technology’s needs first. This becomes very apparent when dealing with security features on login forms, signup forms, captcha's (spam protection features) when using a contact form, commenting on blog posts, as well as error messages and even software version numbers.

Care more about the people you are creating products for. Go spend time with your users (or potential users). Make personas, talk to customers.

Put the user in the middle of your design process.