Membership Brochure

The design of the brochure was committed to maintaining the Museum’s brand, while also bringing a fresh look. A color overlay has been used standard in branding, but they requested a fresh take on that idea for the new brochure. Photo selection was key in featuring the variety of membership.

Colors and type aligned with the existing brand. Memberships were displayed as growing tiers to help communicate compounded benefits. The color overlay was reintroduced as dynamic, angular shapes to lead the eye through the content and add visual interest.