Actify Brand Identity: T-Shirt

To address Actify’s difficult challenges, we recommended positioning the brand as a warm and personalized place to get the safest, most advanced depression treatment available, summarized by “rediscover yourself” which spoke to the breakthrough many patients described after undergoing the therapy. As a solution, not a treatment, Actify helps you lift yourself from the shadows of depression. For the B2B audience, we leaned into the safety, cost benefits and long-term success of their treatments.

Creatively, we designed a positive and bright palette to evoke an uplifting feeling. The calming blues and beige create a sense of welcoming and peacefulness while green, yellow and red accents pack a subtle punch. Actify’s lifestyle imagery shows real people living with the freedom to enjoy their lives. Images focus on the individual, as the mental health journey is highly personal.