Chivita Logo Concept

Chivita is a company based in Panama that sell and rent scooters/skateboards for panamanian and foreign people, for couple of hours or days. They decided to call their brand CHIVITA, taking as a reference the panamanian bus called "chivas". I made a fresh and attractive logo concept, made for young people who love to play scooter and skateboard. I took a chameleon character to display a colorful logo, this character forms an arch that displays the letter C, the initials of the company. The character uses a helmet as a safety symbol in playing scooters or skateboards. Finally, if you pay attention, the faces of the characters at a glance like the Old traditional Panamanian bus, chivas.