EBY Responsive Site and Subscription Flows

EBY is a subscription-based underwear service for women, co-founded by Sofia Vergara. Part of the business model is giving 10% of proceeds to empower women out of poverty and into a business through microfinance loans.

We've been working with the team over the last 4 months to help increase their conversions. Through evolving their visual design and simplifying the order experience design across the website and customer subscription flow, we've been focused on helping EBY increase conversions and their AOV (Average Order Value).

We provided
+ UX Research and Strategy including Analogous and Competitive Audits
+ User Flows
+ Wireframes
+ Lo-fi Protoypes
+ UI Design
+ Responsive Web
+ Creative Direction