Amoha - V1

Concept#1 for Amoha - a subbrand of Jade, a High-profile ready to wear pret line of clothing.

Amoha means Detachment. The alphabets in the logo loose their weight from left to right, denoting shedding the excess - a form of detachment. The use of hand lettering with unequal spacing between each alphabet further strengthens the feeling.

This was designed in 2017, during my time at Sixofus Design.