Illustration: KARMA brand

As a graphic illustrator, one has the potential to build a story and communicate the message via visually appealing illustrations.

These illustrations are created by keeping the brand KARMA in mind and the motive was to make it playful and yet informational.

After a lot of research and creating a mood board for the brand KARMA, I came up with these beautiful illustrations to show how people are vulnerable to the debt cycle due to high average interest rates, putting them into a financial downward spiral and unable to live their lives while the KARMA app allows people to get an advance on their income – at absolutely zero cost to anyone and without touching your credit score.