Darren the Fine Builder

One of the major tenants of fine building is the symmetry and the fusion of wood working styles. From that came the idea of creating something that would show this balance; in the chosen typefaces and color palette. Making his first name the most prominent component was essential since the contractor and builder business is largely based on referrals. Adding the “fine builder” along with the small wood planer in the middle clearly communicate his area of expertise without any additional copy.