Augmented reality and sports

What does Augmented Reality means for sports sponsorships?

In October we had the chance to work with Gum Gum (https://gumgum.com/) to create the hero gif for their featured article.
Check out the full story here:
https://gumgum.com/insights/the-visionary/features/what-augmented-reality-means-sports-sponsorships
Art Direction: Bryan Bartlett
Illustration by @Chiara Vercesi - Sail Ho Studio
Motion Design by @Matteo Goi - Sail Ho Studio