Smash Iron Jiu-Jitsu Division Logo

Smash Iron is a local Athletic Gym focused on elite athletes and sports. They have a staff that is focused on Brazilian Jiu-Jitsu and thus needed a mix of creative direction, branding, and inventive art direction to create a new logo for a sub division of the main brand. This being the hulk in a gi with finger tape a very iconic look related to the sport. The hulk coming from their main logo which has a Hulk Fist, so this was a natural deviation.