Jerk Sauce Packaging Deisgn

For this project the client wanted the brand identity to embrace and celebrate Jamaican culture, paying homage to fresh island ingredients, traditional cooking methods, and cultural design touchpoints. To understand the core values we spent time with the client learning about these individual elements. For Soul Shack we used reclaimed driftwood, oil drums and used zinc roofing as a large part of the brand identity.

See the full project here : https://www.turtleandhare.co.uk/projects/soul-shack-jamaican-street-food-branding/