Design Better Conversations landing page

In 2018, Design Better launched a new column series called Conversations, meant to be short, insightful reads from a mix of technologists, creatives, and designers.

I led campaign and landing page copywriting, edited dozens of the columns, and wrote the short teaser text visible under each headshot.

Since this was a new page, I helped standardize everything from character counts to the format of names and credentials. I also wrote all the hidden stuff people don't usually see or notice—like CTAs and copy for unfurls.

Aside from alllll of those words, I led the launch of this series (coordinating all assets, contributors, executing the launch timeline). Happy to say it was successful, but I do not envy project managers.

Nowadays, Conversations has evolved into a newsletter by Design Better, so this screenshot is all that's left of the site's original form.

Designer: Connor Murphy
Conversations project lead: Eli Woolery
Launch strategy: Claire Karjalainen, Kaysie Garza