Naming, claiming & Logodesign- Spa and Cacuzzi Center

ESKOR was commissioned to develop naming & claiming as well as the logo design for a "Spa and Jacuzzi Center".

The result is "LAXWELL" is a word creation from the words Relax and Wellness.

The monogram consists of subtle curves and straight lines with the initials L (Laxwell) and J (Jacuzzi). In combination, the silhouette of a pool emerges.

There are three waves, symbolizing water, wellness and warmth.

Gold symbolizes strength and represents a feeling of radiant happiness and well-being.

The design language is stable and soft at the same time.

The addition "Specialist center for whirlpool and spa" is the field of activity.